12 Jan

Apartment Investing Business Plan – Getting Started



“The great successful men of the world have used their imagination…they think ahead and create their mental picture in all its details, filling in here, adding a little there, altering this a bit and that a bit, but steadily building – steadily building.” — Robert Collier

Are you sincerely interested in being a success as an apartment investor?

Most would probably say “YES” to this.

But how many actually sit down and plan this out and work on this BEFORE they go off half-cocked into the marketplace??

Not that many. The number gets very small at this point.

If I were to name the biggest problem I run up against when working with a NEW client or investor is that they have not done any planning about what kind of property they want to own, where, how much cash flow, return, equity, etc. They just want “to get into a great real estate property”

OK that IS great. BUT. You need to now spend 1 hour on planning this out.

The first thing I have investors work on with their Apartment Investing Business Plan is going over what I call “Mental Toughness And Commercial Investment Real Estate.”

One of the things that needs to happen even before you start looking at commercial investment real estate properties is the mental process of becoming comfortable with commercial investment real estate.

What I mean by comfort is the ability to make decisions out of profit and not out of fear. The decision of what to pursue as an investment vs. what to avoid. There will be times when you will question if what you are doing is the right thing. This is when you come back and get inspiration from your business plan.

Here are a few questions I have all investors answer when getting started on their Apartment Investing Business Plan:
1. What do you want to achieve as a result of owning and profiting from commercial investment real estate?

2. What Time Frame Do You Expect For Your Goal Achievement?

3. How Much Time, Effort and Energy Will This Realistically Take From You?

4. What Kind Of Rate of Return Do You Expect?

5. How Many Commercial Real Estate Projects Can You Have Going At One Time, per Month, This Year, In Three Years and In 5 Years? This is VERY IMPORTANT.

There is quite a bit more than what I have shared here, but suffice to say, all investors that I work with begin here. Only after they have gone over the “Mental Toughness” section are they ready to move on to actual properties and in-depth investment strategy.

As many successful coaches have said, “You Must Begin With The End In Mind.” If you start your Apartment Investment Business Plan out by answering these questions, you will be much farther ahead than your competition.

10 Jan

Considering a Free Company Name Generator? Ten Great Naming Techniques They Overlook



Type “business name generator” into a search engine and you’ll discover a number of online tools that purport to help you come up with a catchy new company name. Use these automated tools, though, and you’ll find yourself lulled into a very limited set of naming options.

They’re excellent at combining two words into one or suggesting a second word for your one, then checking with just a click to see which domains are available. However, they offer just a fraction of the name possibilities that a human being can make up. And the human-generated options can be far fresher and more fitting than the computer-generated ones.

As proof, here are ten naming techniques humans can use that computers (so far) can’t.

Ten Naming Techniques Overlooked by Automated Generating Tools

1. Syllable Substitution. A clever naming method takes a known word and transforms it into a cute made-up word with a very different meaning by changing one syllable in it. For instance, we have the word “quintessence,” which we can modify into a sparkling name for financial software, Quantessence. Similarly, if we’re naming a deli that serves Jewish specialties, we can take the Yiddish “nosh” (which means “to snack”) and get Internoshional House. Such names are way beyond the reach of automated name generators.

2. Spelling Variants. Some years back, a search engine called Backrub was looking for a name implying multitudinous, nearly infinite search results. Name generation software contains only a minuscule percentage of the estimated half-million words recognized in the English language, and of those it “knows,” it can’t meaningfully play around with the language. Thus it would never have come up with Google, a misspelling of the obscure word “googol,” which means a 1 followed by 100 zeroes. Backrub renamed itself Google and hurtled into Internet history.

3. Fractured Sayings. Another highly recommended technique for generating interesting company or product names is listing popular sayings related to the subject matter and tweaking them. For naming financial software, we’d list the word “figures,” which might prompt the saying, “It figures.” Modifying that slightly, we’d get It All Figures for the name of the software. Ironically, software itself wouldn’t give us that solution.

4. Literary Allusions. Starbucks, the coffee chain, was named after the first mate of the Pequod in the novel Moby Dick. Likewise, anyone who’s ever read F. Scott Fitzgerald’s classic novel The Great Gatsby would smile hearing about an oceanside caf

10 Jan

The B2B Market Place – An Understanding



To understand the B2B Market place, we first need to understand each of the other components like:

B2B As a Term: The term describes commerce transactions between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer. Contrasting terms are business-to-consumer (B2C) and business-to-government (B2G).

B2B Business: The trade that takes place between the different bodies constituting the B2B Market scenario comes under the study of the B2B Business. They can be the manufacturers, the suppliers, the retailers, the exporters and the importers. These individual bodies which are not restricted to a particular location or area spreads across the boundaries.

B2B Industries: The B2B industry comprises of the authoritative bodies and the companies who sell their products or services through the business to business (B2B) channels. These bodies lend a helping hand to these companies who face unique marketing challenges and opportunities vastly different than a typical business-to-consumer (B2C) channel. These B2B companies seek expertise marketing efforts to provide business customers with relevant information necessary to drive revenue growth and achieve customer satisfaction. The industry helps in knitting an online channel to help build and nurture long-term customer relationships. The authorities in this field of B2B business relentlessly work with these small medium and big companies to improve their marketing effectiveness through implementation of segment-based marketing programs that more relevantly speak to the prospective clients. More efforts and works are underway to expand to additional marketing programs, measure business impact, and assist the organizations to catalyze and accelerate the business scenario in this industry. The B2B Industry spreads across agriculture to science, apparel to environment products, FMCG to hardcore services, last but not the least, home appliances to industrial supplies and lots more.

Finally, coming to the B2B Market Place, we need to understand them as the platform on which the rest of the components take support. The Online B2B marketplaces have been redefining the Business to Business industry in India. These market places have been relentlessly working to provide the best product directory of India, with larger than normal number of Suppliers, Buyers, Exporters and Manufacturers. Through these market places, the suppliers and buyers will find genuine and verified trade leads from all across the globe, as well as India.

The B2B market places have proved to be immensely popular. Each of the market places has their unique style of conducting the trade and matching the market players. Some of the exclusive services for members include provided by them can be listed as:

Product Directory Trade Leads Virtual Office Blog Promotion Email Marketing Search Engine optimization Brand Promotion Renovation of existing company’s official site Advertising and News Room facilities etc.

These bodies are fast setting the stage for Indian manufacturers, suppliers and exporters to expand their network both nationally and internationally. The companies get launched with certain revolutionary concepts in an attempt to further boost the selling prospects of Indian suppliers and to push them on higher growth plane.

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